“Ceylon Tea: An Industry Gold Standard” - An Exclusive International Tea Day Promotion with Art Plus Magazine
The Embassy of Sri Lanka in Manila, in collaboration with Art Plus Magazine and the Sri Lanka Tea Board, organized an exclusive social media feature on Ceylon Tea in line with the globally-recognized celebration of the International Tea Day every 21st of May.
Art Plus Magazine is a premier visual art magazine in the Philippines which has expanded its content to feature culture and other disciplines such as music, film, dance, theater, the culinary scene, as well as areas of luxury and fine living. Its clientele is comprised mostly of upscale enthusiasts and connoisseurs who enjoy the benefits of tea in its purest form.
The video feature commenced with the introductory remarks of Ambassador Shobini Gunasekera which centered on Sri Lanka’s unique features that made tea cultivation in the country the best in the world. Subsequently, prominent Ceylon tea varieties were showcased in an in-depth presentation from the Sri Lankan Tea Board.
Equilibrium Intertrade Corporation, the exclusive distributor of Dilmah Tea in the Philippines, also participated with a brief company and tea products presentation. The company also allocated premium tea gift packs for five (5) viewers as a way of further enhancing the feature’s promotional mileage.
Ceylon tea has been rapidly gaining popularity in the predominantly-coffee drinking Philippines as evident with the expansion of multiple foreign and local milk tea chains as well as the growing preference of consumers towards healthier products under the health and wellness trend. Notably, black tea consistently ranks among the top Sri Lankan exports to the Philippines with a significant percentage in the total exports to the country.
Embassy of Sri Lanka
24 May 2021
Youtube Link: https://www.youtube.com/watch?v=d1ElWfL1JVc