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Exclusive Forum – Niraj De Mel – Chairman of the Sri Lanka Tea Board

 

 

Exclusive Forum – Niraj De Mel – Chairman of the Sri Lanka Tea Board

Niraj De Mel

YOUTUBE:

https://www.youtube.com/watch?v=HFXfn8omR-s

FACEBOOK:
https://www.facebook.com/lmd.lk/videos/1053550725296364

Ceylon Tea promotion in Japan

 

 

Ceylon Tea promotion in Japan

"Learn about Ceylon Tea” seminar was hosted by Foreign Correspondents Club of Japan. Over 70 journalists attended this event that highlighted superior Ceylon Tea, it’s flavours and destinations grown.

Sri Lanka Embassy,Tokyo

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Ceylon Tea presence at Kursk - Korensckar Regional Exhibition -2022 in Russia

 

 

Ceylon Tea presence at Kursk - Korensckar Regional Exhibition -2022 in Russia

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Mr.Niraj de Mel made Chairman of Sri Lanka Tea Board

 

 

 

 

Mr.Niraj de Mel made Chairman of Sri Lanka Tea Board

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ECONOMYNEXT – Niraj de Mel, a veteran of Sri Lanka’s tea sector with over 45 years of experience, has been appointed Chairman of Sri Lanka Tea Board.

Having worked at Sri Lankan and multinational tea firms he was also a past chairman of the Tea Exporter’s Association and the Colombo Brokers Association and a Vice Chairman of the Colombo Tea Traders Association.

He was Chairman of the Sri Lanka Tea Board from June 2004 to November 2005.

“I am privileged to take on this role at such a crucial time in the history of our industry where the needs of the Tea industry regulators, stakeholders and consumers are changing rapidly.

“Every stakeholder – be they growers, manufacturers, producers, brokers and exporters – is facing challenges,” de Mel said in a statement.

“Sri Lanka Tea Board is dealing with these changes in a very proactive and astute manner, seriously looking at innovative ways to maintain the reputation of Ceylon tea which will benefit all tea stakeholders for years to come.”

Sri Lanka is now in the grip of the worst currency crises triggered by the island’s intermediate regime central bank and forex shortages have cut off access to inputs including fertilizer, though both tea revenues and costs have shot up due to depreciation.

Freight, packing, labour and fuel costs have risen sharply thereby affecting the cost structure of products and consumer prices.

De Me says every possible measure is being taken to provide required inputs including fertilizer and fuel to keep production and supplies running.

In May Sri Lanka’s tea production fell 16 percent, industry data showed.

Ceylon Tea presence at World Food Azerbaijan 2022.

 

 

Ceylon Tea presence at World Food Azerbaijan 2022.

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The Tea Promotion Unit of the Sri Lanka Embassy in Beijing promoted Ceylon Black Tea at the International Tea Day,2022

 

 

 

The Tea Promotion Unit of the Sri Lanka Embassy in Beijing promoted Ceylon Black Tea at the International Tea Day,2022

The Sri Lanka Embassy in Beijing celebrated the International Tea Day on 07 June, 2022. The International Tea Day falls on 21 May annually. However, due to the Covid pandemic restrictions, the Embassy shifted the celebration to the 7th of June,2022. The event was organized in collaboration with XIAO GUAN CHA, a well reputed Chinese tea company. Several media personnel, tea buyers, Sri Lanka tea importers, tea connoisseurs and businessmen attended the program. In 2021, China imported 15.2M kg of Ceylon tea worth of USD 76M. However, the first quarter of 2022 registered minus growth due to closed tea shops, hotels, cafes and restaurants and pandemic related logistics restrictions.
The Ambassador Dr. Palitha Kohona speaking at the event said that, Sri Lanka Tea, Ceylon Tea, is unique. It is reputed for its taste, aroma, purity, depth, and well known health benefits. Black tea is well known antioxidants. The Ambassador further noted that China could consume more Ceylon tea and encouraged the importers and buyers to purchase more Ceylon tea to experience its benefits. A larger and more lucrative market would assist Sri Lanka to eliminate rural poverty, as China also has done. He called upon the Sri Lanka exporters to target the Chinese market and to meet its standard packing requirements.
The Ambassador said that China is the second largest economy in the world, which could be a potential market for Sri Lanka new exporters. The Ambassador requested Sri Lanka exporters to strive to the China Customs requirements registering with the General Administration of China Customs of the People’s Republic of China (GACC).
The Ambassador with Mr. Sampath Perera (Tea Promotion Officer) also took time to demonstrated the preparation of best cup of Ceylon tea, lemon tea and milk tea. Question and answer session elaborated more about the Ceylon tea unique properties by the Tea promotion officer.
All the participants were served with Ceylon tea. The event displayed 7 regional teas of Sri Lanka and the major tea grades imports by Chinese buyers.

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Ceylon Tea presence at UNESCO International Tea Day celebrations

 

 

Ceylon Tea presence at UNESCO International Tea Day celebrations

On the occasion of the International Tea Day proclaimed by the United Nations (in 2020 on 21st May), UNECO in Paris celebrated the International Tea Day. The Embassy of Sri Lanka in Paris organized Ceylon Tea promotion at this festive evening.

The event was held on 25th May Wednesday, at 6 to 8.00 pm, organized by UNESCO Community Association in Paris, in partnership with the Franco-Chinese Cultural and Artistic Exchange Centre, attended by over 200 invitees mainly UNESCO delegates from Member States including Ambassadors and other distinguished invitees.

The UNESCO Community Association invited the Embassy of Sri Lanka in Paris to organize a Ceylon Tea Promotional Stall, recognizing Sri Lanka as a significant producer of tea in the world.

The event was represented by several other tea producing countries such as Azerbaijan, Cambodia, China, India, Indonesia, Kenya, Tanzania and Vietnam etc. The Ceylon Tea Stall was highly attracted by almost all invitees, and they had the opportunity of tasting a cup of pure Ceylon tea. Seven geographical varieties of Ceylon Tea were displayed in Glasses, enabling visitors to witness the taste difference clearly.

A small pack of tea was distributed as a gift among visitors as a token of appreciation for their loyalty to Ceylon Tea. A promotional video issued by Sri Lanka Tea Board on the occasion of International Tea Day was also displayed. The Ambassador of Sri Lanka Prof. Kshanika Hirimburegama had the opportunity to address the main audience and explained the position of Sri Lanka as the main tea producer in the world with unique values of Ceylon tea and the health benefits of drinking Ceylon Tea.

Embassy of Sri Lanka in Paris

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International Tea Day 2022 Celebration & Ceylon Tea Promotion in South Africa

 

 

 

 

International Tea Day 2022 Celebration & Ceylon Tea Promotion in South Africa

 

Sri Lanka High Commission in Pretoria, South Africa, celebrated the International Tea Day 2022 at the World Food Festival in South Africa May 21st was designated by the United Nations General Assembly in 2019 to raise awareness of the long history and the deep cultural and economic significance of tea around the world. This year it will focus on to promote and foster collective actions to implement activities in favour of the sustainable production and consumption of tea and raise awareness of its importance in fighting hunger and poverty.

The program was presented by the High Commission as a part of an international event showcasing food and culture of eight countries, Singapore, South Korea, Philippines, Iran, Indonesia, Brazil, South Africa and Sri Lanka. The event was held May 30th to June 3rd, 2022 at the Korean Cultural Center in Pretoria, South Africa.

The Sri Lanka booth at the weeklong event exhibited Ceylon Tea in attractive export quality packaging together with information on varieties of Ceylon Tea, world class quality of Sri Lanka tea, preparing tea, and health benefits of drinking tea. Visitors were served hot Ceylon Tea together with typical Sri Lankan short eats prepared by High Commission staff. The Sri Lanka Tea Board and Basilur Tea of South Africa supported this program with tea samples and information leaflets.

During international food preparation and documentaries section of the event participated by the eight countries, the Sri Lanka High Commission arranged demonstrations on preparing Ceylon tea and short eats, and presented documentaries on Ceylon Tea, Sri Lankan culture and tourist attractions, and preparing Sri Lankan foods. The Sri Lanka Tea Board and Basilur Tea – South Africa provided the documentaries which were highly acclaimed by the gathering. This includes a documentary prepared by the Sri Lanka Tea Board to recognize the International tea Day 2022.

A large gathering of diplomats, government officials, business leaders and South African and international residents in the northern region of South Africa attended the event. The Royal Princes Network of Southern Africa specially appreciated the Ceylon Tea Corner to bringing the opportunity to taste the multi flavored Ceylon Teas.  

Sri Lanka High Commission in Pretoria

 

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The Celebration of 3rd International Tea Day 2022 – Sri Lanka Embassy in Beijing, China

 

 

The Celebration of 3rd International Tea Day 2022 – Sri Lanka Embassy in Beijing, China

The 3rd International Tea Day 2022 on “21st May” where it has been declared by the 74th United Nations General Assembly on November 27, 2019 was celebrated by the Sri Lanka Embassy in China despite heavy quarantine restrictions with regard to Covid-19 in China. Several social media updates/posts have been posted on popular Chinese social media due to the restrictions of public gatherings as below.

LOOKWE http://www.lookwe.com/html/shiguanzixun/2022/0522/763.html
微信公众号 https://mp.weixin.qq.com/s/AXCXFUpS62OTAjtnPAKkKw
百度新 https://baijiahao.baidu.com/s?id=1733497023151406710 腾讯新闻 https://page.om.qq.com/page/OzzsqzHGYVn3rhWIqlfyFm8Q0 搜狐新 https://www.sohu.com/a/549551650_121375955 网易新 https://dy.163.com/article/H7VIMVI0055354GA.html

https://m.weibo.cn/status/4771612416807755

https://mp.weixin.qq.com/s/AXCXFUpS62OTAjtnPAKkKw

 

Internation Tea Day Interview Video

https://youtu.be/AdvXHd5w6Ns

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