Information for Businesses - The Sri Lanka Tea Board
The Promotion Division is responsible for defining, promoting and protecting the image of Ceylon tea around the world. It also conducts its own domestic and international marketing and promotion activities with respect to the product itself, supplementing and supporting the efforts of Sri Lankan tea exporters and brand owners.
The division is the direct successor to the Tea Propaganda Board, an industry association which became active in 1932. This body was incorporated in the present Tea Board when the latter was established in 1976, bringing with it a wealth of experience drawn from nearly eighty years of successful operation.
It was the Tea Propaganda Board that originally devised and gained global recognition for the brand identity of Ceylon Tea and established in consumers’ minds the well-known Lion Logo with which it is habitually identified.
Today, the Promotion Division undertakes a wide variety of activities, the majority of which can be subsumed under the following broad headings
advertising, promotion and public relations on behalf of the Ceylon Tea ‘brand’ overseas
supporting the advertising and marketing efforts of Sri Lankan tea exporters and brand owners in international markets, as well as non-Sri Lankan importers, distributors and brand owners who market unblended, pure Ceylon Tea
representing Sri Lanka and Ceylon Tea at international trade fairs and other important industry events and forums
In addition, the division also manages the Ceylon Tea Museum at Kandy, and conducts retail sales of its own and other leading brands of Ceylon tea at its own Sales Outlet, located at street level in the Board head office complex in Colombo.
Much of the activity of the division is conducted through a network of promotional offices connected to Sri Lankan diplomatic missions overseas. Key offices include those in Dubai, Moscow, and Beijing while other missions across the world also provide support through their commercial attachés and promotional operations.