The Global Campaign Maiden Launch took place ceremonially in Moscow, Russia
The eagerly awaited Global Campaign for the promotion of Ceylon Tea was ceremonially launched in Russia on 25th of September with a Media Conference attended by many prominent press, radio, TV, Magazine and online channels as well as a Gala Evening at the prestigious Lotte Hotel, Moscow in the presence of a large gathering of VVIPs, stakeholder members of the Sri Lanka Tea industry, Russian tea trade, Tea Board & Ministry of Plantation Industries officials etc. This was the maiden effort by the Sri Lanka Tea Board in partnership with Embassy of Sri Lanka in Moscow. The program will move to Kiev, Ukraine by end of October. It is expected that the campaign will give a tremendous boost for the awareness of Ceylon Tea among the end consumers, particularly focused on the millennials and the young adults.