Nalinda

Nalinda

Mr. Olaf Tarmas visited Sri Lanka Tea Board, Ceylon Tea Museum, Tea Research Institute & several Ceylon Tea Gardens.

 

 

 

Mr. Olaf Tarmas visited Sri Lanka Tea Board, Ceylon Tea Museum, Tea Research Institute & several Ceylon Tea Gardens.

Mr. Olaf is traveler and tea writer from Hamburg, Germany, working for german language print travel media like GEO, Lufthansa Magazine and Frankfurter Allgemeine, as well as for his own print magazine about tea culture - "t- Das Magazin für Teekultur".

 

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Ceylon Tea presence at SIAL Canada 2022 in Montreal

 

 

Ceylon Tea presence at SIAL Canada 2022 in Montreal

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The Sri Lanka Tea Shop and Cultural Centre opened in Beijing

 
 
 
 
The Sri Lanka Tea Shop and Cultural Centre opened in Beijing

The Embassy of Sri Lanka in Beijing in collaboration with the China Sri Lanka Association for Trade and Economic Cooperation (CSLATE), and the Beijing Wanhongtai Technology Group Co., Ltd. Company opened the Sri Lanka Tea Shop and Cultural Centre in Beijing on 20th April 2022 in the prestigious Xiu Shui Street, Chaoyang District. The Shop with its large outdoor area has been made available to the Ambassador free of charge. This initiative is one of the range of activities undertaken by the Embassy to commemorate the 65th Anniversary of establishing diplomatic relations and the 70th Anniversary of the Rubber-Rice Pact. The Deputy Secretary General of the Shanghai Cooperation Organisation (SCO), Government officials, representatives from Diplomatic Missions in Beijing, and the Chinese business community attended the event.
The Ambassador, H. E. Dr. Palitha Kohona, addressed the gathering, at Ceylon Tea Shop and the Cultural Centre in Beijing and he hoped that many more will follow. The Ambassador invited the attendees to bring their friends to visit the tea shop to taste Ceylon Tea and relax.
Ceylon Tea was among the top black teas and the leader among the black teas of the world due to its unique flavour, colour and aroma. Mr. Sampath Perera, Second Secretary (Tea Promotion) demonstrated Ceylon Tea preparation. He also highlighted the seven regions of Ceylon Tea and their distinct taste, flavour and aroma.

The invitees were later treated with Sri Lankan delicacies and Ceylon Tea.
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Ceylon tea time with Pavithri Peiris, director of the Sri Lanka Tea Board

 

 

 Ceylon tea time with Pavithri Peiris - Director Promotion of the Sri Lanka Tea Board

 

 

Pavithrinew

With a background in economics, Pavithri Peiris found her calling in the world of tea by joining the Sri Lanka Tea Board in 2013. Here, she tells us about Ceylon tea and why it has become so popular worldwide.

What makes Ceylon Tea unique?
Although Ceylon tea accounts for 6 percent of global tea production, what’s important is the value not the quantity. Ceylon tea is special for a number of reasons:

Handpicked
Ceylon teas are handpicked to ensure a better selection of green leaves for the manufacture of tea – an expensive and labor-intensive process – which greatly influences the final product quality.

Artisanal
Sri Lanka is a bastion of the original orthodox tea manufacturing process that results in small-batch, labor-intensive production of a wide variety of leaf style or grades and ensure the best flavor.

Ethical
Ceylon tea is well regulated with a unionized workforce that is governed by a collective labor agreement. Child labor is banned. Workers are provided with a comprehensive selection of facilities, from housing to healthcare.

Passionate
Growing and producing Ceylon tea is a tradition that has existed for more than 150 years. Every day, around 1.5 million people all over Sri Lanka, from tea pickers to tea tasters, produce some of the finest black teas on Earth. It is a way of life.

Provenance
Ceylon tea estates are located in pristine environments and are small in size, around 200-400 ha, managed by a team of professionals and a dedicated workforce living on the estate.

Ecological
Sri Lanka has implemented various measures to comply with environment-related international agreements and protocols (Montreal Protocol). For instance, methyl bromide is not used as a soil fumigant in the tea sector.

Fresh
Teas are packed in Sri Lanka within two to three weeks of harvesting, thereby preserving the freshness and inherent aroma of the tea. This is in stark contrast to teas in some markets, which can be a few months to a year old when packed.

Diverse
The seven agro-climatic regional teas, namely Nuwara Eliya, Uva, Uda Pussellawa, Dimbula, Kandy, Ruhuna and Sabaragamuwa, have given Ceylon tea a unique advantage, producing teas of different flavor, aroma, strength and color that are unmatched by any other origin in the world.
The lion logo trademark for Ceylon tea captures the legacy and essence of tea grown in Sri Lanka. Inspired by its rich heritage, the lion logo guarantees that it is 100 percent pure Ceylon tea and grown, plucked and packed exclusively in Sri Lanka while conforming to the highest quality standards mandated by the Sri Lanka Tea Board. Every batch of tea that bears the Ceylon tea lion logo is traceable to its origins, ensuring absolute accountability and transparency with every sip.
Sri Lanka’s tea industry follows stringent quality assurance measures in compliance with MRLs (Maximum Residue Levels) set by the different countries and regions for the agrochemicals used in the tea plantations and in compliance with other international standards, such as ISO standards, Good Agricultural Practices, HACCP, Good Manufacturing Practices, Rainforest Alliance, Fair Trade, etc.

Does Ceylon tea supply the hospitality market?
Ceylon tea is exported to over 120 countries in both pre-packed and loose tea form. The HORECA segment, which is a booming market around the world, has identified Ceylon tea as one of the most sought-after beverages. Ceylon tea is offered as a straight-line product and sometimes blended with other origin teas.
Furthermore, the diversification of Ceylon tea in forms of orthodox black tea with different leaf styles, CTC teas, green tea, organic teas, bio teas, RTDs, artisanal teas and hand-made teas, are unique offerings for the HORECA segment, tea houses, tea bars tea saloons etc. It should be mentioned that some of the leading and globally recognized Ceylon tea brands are served by major airlines, hotels, restaurants and cafes. Discerning tea consumers around the world look for Ceylon tea to quench their thirst.

What does the future hold for Ceylon tea?
Sri Lanka’s national brand Ceylon Tea is constantly evolving to meet the changing consumer demand by adopting new strategies for the entire supply chain. The Sri Lanka Tea Board always focuses on maintaining the best quality. In this context, constant research and development is key.
Sustainability is a focal point and all industry stakeholders are working toward achieving all the dimensions for a sustainable tea industry while looking after the social well-being of the community and respecting the environment.
The execution of a Global Ceylon tea promotional campaign is in the pipeline, targeting 12 major tea-importing and consuming countries in the world through KOLs advertising, supermarket activations, social media advertising, public relations activities and more. These steps will raise aware of the uniqueness of Ceylon tea and its health and functional benefits, as well as communicate Ceylon tea’s sustainable factors.

Do you have any recommendations for food-tea pairing?
The latest introduction to the Ceylon tea promotional radar is the Tea Master Cup Competition classified under four main categories, namely tea preparation, tea tasting, tea pairing and tea mixology.
Some of the leading Ceylon tea brands have also introduced their own Ceylon tea pairing and mixology programs for the HORECA sector. The major Ceylon tea brand owners run Ceylon tea cafes both in some of the tea-consuming countries and in Sri Lanka, where they offer lovely food pairings.

Ceylon Tea presence at World Food Warsaw in Poland

 

 

Ceylon Tea presence at World Food Warsaw in Poland

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The Tea Promotion Unit of the Embassy of Sri Lanka in Beijing arranged a series of live streaming sessions to promote Sri Lanka products

 

 

The Tea Promotion Unit of the Embassy of Sri Lanka in Beijing arranged a series of live streaming sessions to promote Sri Lanka products, especially Ceylon tea with the collaboration of Dalian Xingyu Yuanmeng Group Co., Ltd. The initial meeting was held with Sri Lankan products importers in China for selection at the Embassy on 15th February 2022.

Headed by H.E. the Ambassador, Second Secretary (Tea promotion) and Lion's tea agent, the first live streaming session was held at the company’s studio in Beijing on 29th March 2022. The session lasted three hours through TikTok social media and gained higher popularity of Ceylon Tea among Chinese consumers.

Live streaming sessions

https://youtube.com/shorts/vUfJ7lM3OJc

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Ceylon Tea presence at Uzfo 2022 in Uzbekistan

 

 

 

Ceylon Tea presence at Uzfo 2022 in Uzbekistan

 

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Ceylon Tea Presence at World Tea Expo 2022

 

 

Ceylon Tea Presence at World Tea Expo 2022

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Ceylon Tea Quiz Competition winners at IFE London 2022.

 

 

 

Ceylon Tea Quiz Competition winners at IFE London 2022.

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Ceylon Tea presence at IFE London 2022.

 
 
 
 
Ceylon Tea presence at IFE London 2022.
 

The International Food and Drink Event (IFE), a premier food and drink trade exhibition was held at ExCel, London from March 21-23, 2022. The Sri Lanka Tea Board participated in the exhibition which was facilitated by the High Commission of Sri Lanka in London, where ‘Pure Ceylon Tea’ was received with great enthusiasm by international buyers and visitors.

The Sri Lanka Tea Board pavilion was inaugurated by the High Commissioner of Sri Lanka to the United Kingdom, Saroja Sirisena, along with the Director (Promotions) of the Sri Lanka Tea Board, Pavithri Peiris, High Commission officials and other invited guests from the UK tea trade and the media.

Artisanal tea collections were exhibited at the Sri Lanka Tea Board pavilion by Ceylon Tea Land Pvt Ltd and the Ceylon Artisanal Tea Association. An interactive tea tasting quiz was conducted to encourage visitor engagement. Furthermore, visitors were served Ceylon tea from the seven regions of Sri Lanka and Ceylon tea sample sachets were distributed at the pavilion.

Since the pandemic, IFE 2022 is the first major UK event to take place with over 30,000 buyers and visitors around the world. The IFE has been held for over 40 years in the UK and this year provided a great opportunity for Sri Lanka to capatilise on the global tea market.

Currently, Sri Lanka is the third largest tea exporter to the world with exports around US$ 9 million worth of tea to the UK alone.

 
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